Book Design & Launch
We developed the complete visual identity and launch campaign for Ten Things They Didn’t Tell Me About Leadership. We designed the book from cover to cover, produced photography and video, and created a full digital campaign that generated strong impressions and conversions.
Videography
We created a complete video campaign to bring the book’s message beyond the page. The campaign included a cinematic launch trailer, a series of chapter-specific videos, and short-form content designed for Instagram.
Artwork & Graphics
We designed the cover, interior layout, social media graphics, and promotional assets around the author’s personal style. To make the identity feel even more personal, we created a custom typeface from his handwriting and carried it throughout the book and campaign.
Book Design
We designed the book from cover to cover, developing multiple concepts for both the interior layouts and the final cover. The challenge was creating a design that felt true to the author while still visually communicating the message of the book. Through several rounds of exploration, we found creative ways to bring together the book’s themes, the author’s personal style, and his voice into a cohesive visual identity.
Process
Design & Concept
We built the creative direction around the author’s voice, personality, and message, using visual references and early concepts to establish the look of the book and campaign.
Ideation
We designed the cover and full interior of the book, then created a custom typeface from the author’s handwriting to give the project a distinct and personal identity.
Production
We produced a launch trailer, a chapter-based video series, original photography, and supporting graphics created specifically for Instagram and digital promotion.
Distribution
We developed and rolled out the campaign across social media, using coordinated video, photography, and graphic assets to build awareness, drive engagement, and support conversions.
From concept to launch, we brought every part of the project together into one cohesive experience. The result was a campaign that felt personal to the author, visually distinct, and built to connect with the audience across print, video, and social media.
The Team
This project was made possible by a team of creatives who stepped into new production roles, learned new skills, and worked together to bring the full experience to life.
Karen Howeth
Creative Director, Book Designer, Director, Editor, Marketing
Kyle Howeth
Gaffer, Photographer, Photo Editor
David Coston
Director of Photography, Camera Operator
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