To You - EP

 

To You was a live music project developed from concept through release. Working with a production budget of approximately $1,000, we built a multi-camera live experience using the resources available to us. We assembled and trained a creative team, developed the visual direction, planned the production, captured the live performance, and carried the project through editing and release.

 

Artwork & Graphics

 

We extended the visual identity of the project across the EP artwork, promotional graphics, video titles, and social media content. Each piece followed the warm color palette and visual language established during the creative development process.

Photo Coverage



Our photography team documented the live performance, the audience, and the people behind the production. The final images helped tell the complete story of the project and were used throughout the digital rollout.

 

Process

 

Set Up

We developed the initial creative direction through visual references, color studies, lighting inspiration, and a detailed vision board for the performance and release.

Ideation

We designed and built the central lighting fixture, prepared the set, positioned each camera, and created the lighting environment for the live recording.

Pre - Production

We coordinated team training, camera assignments, production scheduling, equipment planning, shot direction, and coverage across video, photography, lighting, and live operations.

We developed the project entirely in house, from the first visual references to the final release. We assembled and trained a team, designed the production setup, created a complete live experience, and carried the project through editing and social media distribution, all within a limited budget.

The Team


This project was made possible by a team of creatives who stepped into new production roles, learned new skills, and worked together to bring the full experience to life.


Karen Howeth

Creative Director, Director of Photography, Editor, Graphic Designer


Kyle Howeth

Operations, Creative Assistance, Set Up


Gabriela Sajic

Production Assistant, Production Coordinator


Keaton Punch

Lighting Designer, Lighting Operator


Abner Pires

Camera Operator A


David Coston

Camera Operator B


Ryan Howeth

Camera Operator C


Ameerah Chatman

Camera Operator D


Jasmine Pires

Photographer


Celeste Vergara

Photographer, Photo Editor


Ethan Guerrero

EP Cover Designer

Let’s Connect

Portrait collage of subjects featured in a church storytelling video production by Arketype Studio
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